Project B has taken a major step forward with the addition of Becky Hammon as an adviser, bringing one of basketball’s most respected minds into the fold. Hammon’s involvement signals a significant boost for the project as it continues to expand its vision and influence within the women’s basketball space.
A two-time WNBA champion head coach and former All-Star player, Hammon has built a reputation for excellence, leadership, and innovation at every level of the game. Her experience spans elite professional play, championship-level coaching, and years of development within one of the most successful basketball systems in recent history. That depth of knowledge now becomes a key asset for Project B.
As an adviser, Hammon is expected to provide strategic guidance, mentorship, and insight that will help shape the project’s long-term direction. Her presence adds credibility and reinforces Project B’s commitment to building a strong, sustainable foundation that prioritizes player development, competitive integrity, and growth opportunities both on and off the court.
Project B has already generated attention for its forward-thinking approach and ambition to create meaningful pathways within women’s basketball. The addition of Hammon aligns with that mission, offering participants access to elite-level perspectives and leadership rooted in winning culture. Her understanding of what it takes to succeed at the highest level could prove transformative for athletes, coaches, and stakeholders involved.
Hammon’s move into an advisory role also reflects a broader trend of experienced basketball leaders helping shape the future of the women’s game beyond traditional team settings. By lending her voice and expertise, she strengthens Project B’s ability to influence conversations around development, professionalism, and long-term growth.
With Becky Hammon now part of its advisory team, Project B continues to position itself as a serious and credible force in the evolving landscape of women’s basketball. As the project moves forward, her involvement is expected to play a pivotal role in elevating its impact and reach.