In a city where football pulses like a heartbeat, the blue half of Glasgow is reeling from what pundit and Rangers icon Ally McCoist has branded a “staggering” and “brutal” collapse of the club’s storied legacy. The man who netted 355 goals for the Gers, earning eternal adoration as Ibrox’s greatest son, unleashed a torrent of heartbreak on talkSPORT this week, leaving fans shattered and demanding change.
“It’s devastating,” McCoist confessed, his voice cracking with the weight of unfulfilled dreams. Once the darling of European nights, Rangers now languish in the Premiership shadows, outpaced by resurgent Hearts and humbled by Celtic’s parsimony. “We’ve regressed massively,” he warned, pinpointing a transfer policy that’s left the squad threadbare. No January fire sale will suffice, Ally insists – it demands three windows of ruthless reinvestment, or risk irrelevance in Scotland’s fractured top flight.
The trigger? A grim 2-0 derby defeat at Celtic Park last month, where VAR controversies masked deeper woes: aging stars, tactical drift under Danny Rohl, and a board accused of fiscal timidity. McCoist, ever the loyalist, spares no one. “Celtic’s not spending big because we’re not pushing them,” he lamented, echoing fan fury over Dermot Desmond’s tight purse strings across the divide.
Yet amid the gloom, hope flickers. Hearts’ data-driven surge, backed by Brighton billionaire Tony Bloom’s analytics revolution, offers a blueprint. McCoist, depressed but defiant, urges Rangers to embrace it. “Forget glory hunts – build smart, or watch the Old Firm fade.”
As rain lashes Ibrox, the call echoes: For Ally, for the fans, for Glasgow’s soul – rise, Rangers, or perish in obscurity.
