Jenson Button, the 2009 Formula 1 World Champion, has embarked on a new chapter in his motorsport career by joining Aston Martin as the team’s official ambassador. Following his retirement from full-time racing at the end of 2025, Button has shifted his focus from the cockpit to supporting teams behind the scenes. His new role with Aston Martin is designed to leverage his extensive experience and global presence, helping the team strengthen media, commercial, and partner relationships ahead of the 2026 F1 season.
The ambassadorial role will see Button travel extensively, representing Aston Martin at international events, partner programs, and media engagements. Aston Martin’s managing director of commercial, Jefferson Slack, emphasized that Button brings not only championship pedigree but also a proven ability to connect with fans and partners worldwide. As the sport enters a transformative era, his insight and experience are expected to play a crucial part in shaping the team’s long-term strategy.
Beyond the track, Button has maintained a strong presence in Formula 1 media, regularly appearing as a pundit on Sky Sports F1. His transition to Aston Martin allows him to combine his media experience with his technical knowledge, providing valuable guidance to both the team and the wider F1 audience. This role also reunites him with figures from his past, including former teammate Fernando Alonso, further highlighting the depth of his connections within the sport.
Looking ahead, Button expressed excitement for the 2026 season, describing it as a “fascinating” period for Aston Martin and Formula 1 as a whole. With a multi-year deal in place, he aims to bring his decades of racing experience, industry insight, and global influence to the team’s pursuit of success. From championship-winning driver to strategic ambassador, Jenson Button’s new journey with Aston Martin promises to be another remarkable chapter in his illustrious motorsport career.
